GA4 Segments, Comparisons, and Audiences: A Guide for Marketers
Google Analytics 4 (GA4) represents a significant shift in how marketers can track and analyze user behavior across websites and apps. With its enhanced capabilities, GA4 provides more granular data and advanced analysis tools, making it a powerful resource for data-driven decision-making. In this comprehensive guide, we’ll delve into the intricacies of GA4 segments, comparisons, […]
