Blog
How to Get a Marketing Job in the AI Era
Yesterday’s AI is a dinosaur. Today’s AI is a spaceship through a wormhole. We’re moving so fast that companies who push the boundaries of innovation
Elevar Plugin Collects The Behavioral Data Merchants Need To Increase Conversion Rates
In the world of e-commerce, it is critical to track and analyze user behavior to optimize business strategies and drive growth. One key aspect of
GA4 Segments, Comparisons, and Audiences: A Guide for Marketers
Google Analytics 4 (GA4) represents a significant shift in how marketers can track and analyze user behavior across websites and apps. With its enhanced capabilities,
Breaking the Mold: Challenging Organizational Biases to Maximize CRO Success
Conversion optimization is a complicated undertaking. Each attempt at conversion involves a one-to-one interaction between a consumer and your brand. But real one-to-one personalization of
Are you doing CRO or just AB testing?
While A/B testing can be a valuable tool for making small, incremental improvements, it’s important to recognize that it’s just one piece of the puzzle when it comes to conversion rate optimization (CRO). In fact, building a culture of CRO within your organization is the only path to maximizing conversions over the long term.
Reclaiming the Consumer Journey for Consumers
Every marketer or growth manager with responsibility for generating conversions – from leads to sales – has the job of moving consumers through a series
